tools: fix cross-compile var clobbering

Currently a number of Makefiles break when used with toolchains that
pass extra flags in CC and other cross-compile related variables (such
as --sysroot).

Thus we get this error when we use a toolchain that puts --sysroot in
the CC var:

  ~/src/linux/tools$ make iio
  [snip]
  iio_event_monitor.c:18:10: fatal error: unistd.h: No such file or directory
    #include <unistd.h>
             ^~~~~~~~~~

This occurs because we clobber several env vars related to
cross-compiling with lines like this:

  CC = $(CROSS_COMPILE)gcc

Although this will point to a valid cross-compiler, we lose any extra
flags that might exist in the CC variable, which can break toolchains
that rely on them (for example, those that use --sysroot).

This easily shows up using a Yocto SDK:

  $ . [snip]/sdk/environment-setup-cortexa8hf-neon-poky-linux-gnueabi

  $ echo $CC
  arm-poky-linux-gnueabi-gcc -march=armv7-a -mfpu=neon -mfloat-abi=hard
  -mcpu=cortex-a8
  --sysroot=[snip]/sdk/sysroots/co...