fm10k: update netdev perm_addr during reinit, instead of at up

Update the netdev permanent address during fm10k_reinit enables the user
to immediately see the new MAC address on the VF even if the device
isn't up. The previous code required that the device by opened before
changes would appear.

Signed-off-by: Jacob Keller <jacob.e.keller@intel.com>
Tested-by: Krishneil Singh <krishneil.k.singh@intel.com>
Signed-off-by: Jeff Kirsher <jeffrey.t.kirsher@intel.com>